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- THIS WEEK IN HIGH-YIELD TOURISM #6
THIS WEEK IN HIGH-YIELD TOURISM #6
Thailand. Australia. Bali. Canada. Berlin.
High-Yield Tourism
March 09, 2025
Thailand. Australia. Bali. Canada. Berlin. What are this week's Top 5 Talking Points in the fast-evolving world of High-Yield Tourism?
#1
“As destinations and tourism businesses confront shifting economic, environmental and technological landscapes, the ability to transition effectively is essential.”
At ITB Berlin, High-Yield Tourism’s Dr. Jens Thraenhart & Gerrit Kruger enjoyed discussions with destinations and tourism businesses from around the globe.
Read our mini report: https://www.highyieldtourism.com/high-yield-tourism-at-itb-berlin-2025-driving-value-innovation-resilience/
#2
“Our new Longitudinal Indicators dashboard measures 20 social, environmental and institutional factors, alongside the more traditional economic considerations of tourism.”
🎧 Listen to Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research Australia, discuss Australia's shifting tourism dynamics with Gary Bowerman on The South East Asia Travel Show: https://open.spotify.com/episode/3I1jrdBguGa3zG7E7e41sb
▶️ Read a summary version: https://asiatravelreset.substack.com/p/issue-176-the-tourism-outlook-between
#3
“Indigenous tourism can attract high-yield international tourists who seek unique cultural experiences and confirm Canada's place as a top global destination."
▶️ Read more: https://www.newswire.ca/news-releases/nacca-invests-9-5m-in-indigenous-tourism-898887160.html
#4
“We have to be realistic. At some point, most countries in Asia Pacific will charge some form of tourism tax or levy.”
Tourism taxes are a hot topic in Asia, with Thailand the latest country to announce an entry fee. Gary Bowerman joined The Morning Report on Singapore’s CNA983 to discuss the outlook for tourism pricing across Asia.
🎧 Listen to the interview: https://www.channelnewsasia.com/listen/daily-cuts/tourism-tax-effectiveness-and-impact-tourism-figures-4980756
#5
“Professionals in the global tourism industry define ‘high-yield low-impact’ tourism as a focus on quality over quantity – attracting fewer visitors who will spend more money.”
Tourism Niagara-on-the-Lake (NOTTL), the town’s official destination marketing organization, uses a 50% share of room tax revenue to market Niagara Falls and regional attractions and invest in tourism infrastructure.
