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- THIS WEEK IN HIGH-YIELD TOURISM #5
THIS WEEK IN HIGH-YIELD TOURISM #5
Malta / Malaysia / Hong Kong / Istanbul
High-Yield Tourism
March 07, 2025
Malaysia. Malta. Hong Kong. Istanbul. Berlin. What are this week's Top 5 Talking Points in the fast-developing world of High-Yield Tourism?
1. The Word is Spreading #1
"This is where high-yield tourism comes in. The future lies in attracting purpose-driven travellers – those willing to invest in immersive experiences and contribute to local economies. These visitors seek storytelling, authenticity and engagement over mass-market convenience."
2. The Word is Spreading #2
This mega crypto event will generate high-yield tourism spending and business activities to fuel Hong Kong’s economy,
Hong Kong hosted Consensus 2025, or 'the World Cup of Web3,' as it targets hosting more 'mega-events' in the city.
Read more here: https://www.macaubusiness.com/world-leading-crypto-event-launches-apacs-largest-debut-with-consensus-hong-kong-2025/
3. The Word is Spreading #3
Although the volume of Indian visitors to Turkiye is increasing, there is no direct flight between Kolkata and Istanbul. The challenge has been... yield!
"Turkish Airlines evaluated the feasibility of introducing flights from Kolkata to Istanbul multiple times. While filling up high-yield business class seats on international flights from Kolkata was a concern, there was no doubt over the potential to fill up economy class flight between the two cities."
Read more here: https://timesofindia.indiatimes.com/city/kolkata/turkish-tourism-boom-sparks-hope-for-direct-kol-istanbul-flight/articleshow/118538333.cms
4. The Word is Spreading #4
The Visit Malaysia 2026 campaign “emphasises quality experiences across luxury, MICE, and eco-tourism while ensuring responsible travel that preserves Malaysia’s natural and cultural heritage.”
Malaysia took its “high-yield and sustainable tourism” messaging to India for the South Asia Travel & Tourism Exchange in Delhi.
Read more here: https://www.traveltrendstoday.in/visit-malaysia-year-2026-campaign-unveiled-india-market-in-focus/
5. The Word is Spreading #5
Meet High-Yield Tourism at ITB Berlin! Co-Founders Dr. Jens Thraenhart & Gerrit Kruger will attend this week’s global travel fest in Berlin. Drop them a note to discuss strategies for engaging, attracting and welcoming back high-yield visitors: HYT LinkedIn Post